Why do we deepen our relationship with Real Madrid

There are few houses as iconic as the Santiago Bernabéu stadium.

Three years ago, Cisco embarked on a partnership with Real Madrid and its famous venue and joined to make a new vision to make Bernabéu one of the best places in the world to host world -class events.

And today we can see that the vision comes to life every time Bernabéu opens its gates.

From the moment the fans enter the stadium until they are sitting on their seats, Cisco Solutions has helped create a match for families with family while amplifying five key business pillars Real Madrid: innovation, connection, content, broadcast and security. Fans experience lightning-fast connection (up 60 MB recording and download!) In the crowd 80 000; Like the invisible, non -invasive initial measures that ensure that fans will remain safe during their time at the stadium. These connection and security solutions are complicated by the capabilities of digital world -class production, where fans are connected by a compressed video in real time 4K throughout the event.

Real Madrid has long been a leader in the field of development technology to provide exceptional fans’ experience and fulfill their vision of digital transformation. While our partnership has increased the recent reconstruction of the stadium in full, Cisco has been the backbone of the Santiago Bernabéu stadium for almost two decades, which controls the connectivity, security and digital experiences that Real Madrid gave the world world -class world.

In fact, however, our two organizations are never satisfied – which means that we will go to the next internship of our partnership with Real Madrid and remain a formal technological partner of the Club for the coming years. The extension of this relationship will be seen by a shift in Bernabéu itself – when we try to cooperate on the importance of upgrades to Real Madrid Sports City, a formal training complex of the club.

Today, Real Madrid Sports City serves not only as a practical equipment for the team itself, but also the command center for the entire technological operation of the club – managing every IP point in the Santiago Bernabéu stadium in real time. Over the next few years, Cisco will increase this center to new heights, which in the latest connectivity with Wi-Fi 7, a data center prepared for AA-edited to facilitate new innovative workflows for the club, and increased deployment of observability and cyber security to ensure the digital resistance of the entire real Madrid technology.

This is the real meaning of today’s Annund and evidence of the trust that Real Madrid is placed in Cisco. Given that the club seems to consolidate its status of one of the most famous and famous sports organizations in the world, we are proud of what we have achieved and encouraged what lies before us. It is also an unrivaled evidence point for the strength of the unified technological approach, and Cisco is the only partner to offer the infrastructure and expertise of the end end to connect the club to and beyond the era.

Rooted in a larger future vision

Later this year, the Santiago Bernabéu stadium will host another kind of football when the first game of the National Football League (NFL), which will be played in Spain, takes place in November. Cisco is also a formal technology partner of the NFL and helps to link and protect the league during its awnings and worldwide, including the international NFL 2025 games. This crossover is an amazing representation that Cisco has throughout the world. For more than ten years, hundreds of top places, teams, events and SPARROW The World are relied on by Cisco’s sports and entertainment solutions.

The NFL game, which took place in Bernabéu between Miami Dolphins and Washington commanders, will be a challenge for the brand, with a white new set of expectations and requests from a technological point of view. However, there is no doubt with the right Cisco infrastructure that the coming will continue to shine, has a global internship.

Club like Real Madrid and Stadium, such as Bernabéu, etc. The best in sport: passion, community, connection and above all – perfection. As our partnership is constantly evolving, we will remain rooted in these shared values ​​and are proud to be in the forefront with the club in the lead to drive this perfection.

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(Tagstotranslate) Media & Entertainment (T) Sports

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